Product Release

September 2026

September's release extends Two-Way Sync, Accutics' bi-directional integration, to Meta for Business, helping brands keep campaign data aligned without manual reconciliation. Bulk editing now supports a full export, edit, and re-import cycle, making it easier to apply large sets of changes without updating each field in the table. Account administration becomes more streamlined, with a new Account owner role that can reset a user's MFA and resend activation links, as well as a faster way to bulk invite users. A new activity log tracks dataset changes, webhooks for dataset updates now carry more detail, and Validate extends name validation to TikTok Smart+ ads.

Platform integrations · Streamlined workflows · Account and access management

Featured update: Two-Way Sync for Meta

Connected campaign data:

  • [Accutics Standardize] Two-Way Sync for Meta: Two-Way Sync is now available for Meta for Business, using Accutics' bi-directional integrations. By continuously keeping validated data aligned between Accutics and connected platforms, Two-Way Sync helps teams maintain consistent naming, metadata, assets, and structures across planning, activation, and reporting. Explore how.

Streamlined bulk editing workflows:

  • [Accutics Standardize] Export and re-import for bulk editing: When bulk editing records, users can now export the table to a file, make adjustments, and re-import the changes. This makes it easier to apply large batches of edits without updating each field manually in the table, particularly useful when changes are quicker to make in a spreadsheet than in the UI. Learn more.

Stronger account and user administration:

  • [Accutics Platform] Account owner role: A new "Account owner" role can reset a user's MFA and copy activation links. This gives designated admins a way to help teammates regain access as needed. Learn more.
  • [Accutics Platform] Copy-paste bulk invitations: When bulk inviting users from the Account user management page, admins can copy and paste columns directly into the UI. This removes a step for admins who already keep user lists in a spreadsheet, as the data no longer needs to be reformatted into a separate upload template first. Learn more.

Better visibility and validation coverage:

  • [Accutics Standardize] Activity log for datasets: A new activity log lets users track changes made to a dataset over time, making it easier to assess changes without manually reconstructing the history.
  • [Accutics API] Webhooks for dataset and dependency variant changes: New webhooks notify external systems when datasets or dependency variants change, allowing technical teams to automatically keep connected systems in sync.
  • [Accutics Validate] Smart+ ads support for name validations: Name validations in Validate now extend to Smart+ ads, broadening coverage so naming errors are caught alongside other supported placements. Learn more.

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