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Throughout 2025, we introduced a series of product enhancements to streamline existing workflows, reduce manual effort, and support faster execution at scale. These updates strengthen core capabilities across standardization, validation, and automation, helping marketing teams operate more efficiently every day.
Modern marketing execution is fast, fragmented, and unforgiving. Campaigns move quickly across platforms, teams, and markets, while expectations around measurement, accountability, and ROI continue to rise. In that environment, small inconsistencies compound fast and in 2025, Accutics focused on removing those failure points.
As adoption and data requirements continued to grow, We introduced product improvements to help organizations execute marketing with greater speed, consistency, and control. These updates play a crucial role in making Accutics more efficient, and better aligned with the realities of day-to-day marketing operations.
This article outlines some of the most impactful refinements and expansions delivered in 2025 and explains how they help marketing teams operate more confidently and effectively in practice.
Usage and dataset complexity has increased across organizations, so improving platform speed and responsiveness was a key focus in 2025.
Projects now load faster, and record creation is quicker and smoother for users. Large updates and dataset imports run in the background, so teams can keep working without delays.
For marketing teams this removes a common source of friction, meaning less waiting, fewer interruptions, and an easier, more consistent experience within Accutics, making it possible to work more efficiently without having to pause or delay tasks.
Invalid values are inevitable in large, collaborative datasets. Historically, Accutics surfaced these issues clearly, but resolving them still required manual effort. Smart Fix builds on that foundation by actively supporting resolution.
Smart Fix automatically corrects invalid values in bulk tables using intelligent logic. All corrections are clearly highlighted and fully reversible, ensuring that users preserve control while eliminating repetitive “clean-up” work.
By reducing repetitive manual work, Smart Fix helps teams maintain clean, structured data more efficiently and prevents recurring issues across similar records. For organizations managing high campaign volumes, this enables more scalable data maintenance while preserving existing governance and approval processes.
Creating large numbers of structured records remains a time-consuming task for many marketing operations teams, particularly when strict naming conventions are required.
In 2025, We introduced AI-assisted bulk record generation. Users can now prompt AI to generate records in bulk, dramatically accelerating setup for campaigns and initiatives that follow established structures.
Generated records still pass through the same validation rules, approval flows, and uniqueness constraints. Automation increases speed without compromising consistency or control. For marketing teams, the result is less manual data entry and faster execution, while maintaining alignment with organisational standards.
*Availability of this capability may vary depending on platform configuration. Contact the Accutics team for more information.
Building on Accutics’ existing governance framework, several updates in 2025 further strengthened control and predictability in configuration workflows.
Admins can restrict record creation, editing, or customization at project level. Approval flows allow records to be reviewed before being published, while uniqueness rules ensure that defined field combinations remain unique, reducing duplication over time.
We also introduced the ability to test configurations without publishing them, ensuring a safe setup for testing before launch. In addition, the platform clearly indicates when datasets are used in multiple places, helping teams avoid unintended downstream effects.
Together, these changes reduce rework, prevent silent breakage, and make complex setups easier to manage over time.
Validation capabilities were broadened to support additional platforms and use cases.
We now supports URL validation for tracking templates and custom parameters in Google Ads, landing page validation for LinkedIn campaigns, and taxonomy validation for TikTok and Snapchat. Real-time validation workflows extend across more platforms and scenarios.
Catching issues earlier means fewer campaigns run with incomplete or incorrect configurations. Teams now have the ability to identify issues and make adjustments immediately which saves precious time.
One of the most impactful updates in 2025 was moving validation directly into ad platforms through the Accutics Extension.
Campaign naming can be validated at the point of creation, before campaigns are launched. This reduces the need for post-launch fixes and helps prevent inconsistent naming from entering reporting and analytics systems.
For marketing teams, this moves validation to a part of execution itself and reduces the operational cost of correcting issues after campaigns are live.
*Availability of this capability may vary depending on platform configuration. Contact the Accutics team for more information.
We continued to expand its API in 2025, enabling broader access to dataset options and supporting programmatic record creation and editing.
This enables deeper integration with internal systems and automation workflows, reducing manual handovers, and enabling more scalable processes for marketing operations.
The Accutics extension was also updated with a responsive design, presets, and draft support, improving usability across common execution workflows.
These 2025 updates do not change what Accutics is built to do, they strengthen how effectively it delivers on that purpose.
Workflows run faster, errors are caught sooner, and automation scales without compromising structure. Together, these improvements help marketing teams operate confidently and manage increasing complexity with ease.
Confidence is not luck. It is marketing data done right.
And now it is faster, smarter, and more reliable.
In 2025, Accutics continued to refine and expand existing capabilities, including Smart Fix for automatic correction of invalid values, AI-assisted bulk record generation, broader validation coverage across paid media platforms, and real-time validation inside ad platforms.
Smart Fix reduces time spent on manual data clean-up by automatically correcting invalid values in bulk tables. Corrections are visible and reversible, helping teams maintain structured data more efficiently without repeatedly fixing the same issues across large datasets.
AI in Accutics supports bulk record generation to reduce repetitive work while still applying existing validation rules, approval flows, and uniqueness constraints. This ensures faster setup while preserving established governance and control mechanisms.
Expanded validation and real-time validation checks inside ad platforms help catch errors before campaigns go live. This reduces the risk of broken tracking, incorrect naming, or misconfigured campaigns that can distort reporting and impact ROI.
These updates further help organizations streamline operations, cut costly errors, accelerate campaign execution, and ensure reliable, structured marketing data, helping teams deliver campaigns faster, make smarter decisions, and maximize the impact of every marketing dollar.