for Data and analytics teams

Accurate marketing data without constant cleanup

Accutics helps analytics teams trust campaign data from day one. No more Excel fixes, naming mismatches, or lost metadata.
Just clean, consistent inputs across all channels.

Inaccurate campaign data
costs hours and credibility

When campaign tracking, naming, and tagging happen without control, the result is fragmented and unreliable data that analysts spend hours cleaning while stakeholders question its accuracy and strategic confidence suffers.

Dozens of naming variants for the same campaign

Inconsistent taxonomy structures across teams

Missing or mismatched UTM values

Broken dashboards and incorrect channel attribution

Analysts manually cleaning and stitching data post-launch

Enforce data quality upstream

Accutics empowers marketing teams to apply data standards before launch, so analysts get structured, reliable metadata from day one without manual cleanup.

Custom taxonomy enforcement

Control how campaigns are named
and accurately categorised.

Real-time
data validation

Block non-compliant inputs instantly before campaigns go live.

Integrations with Adobe, GA4, BI tools

Sync clean marketing metadata seamlessly into your analytics stack.

Structured,
AI-ready metadata

Enable scalable segmentation, advanced modeling, and effective AI.

Version control
& audit trail

Maintain transparency and governance throughout your data workflows.

Team Collaboration & Workflow Alignment

Ensure consistent adoption across regions & teams with shared workflows.

Better upstream data drives better insights downstream

When campaign metadata is consistent, everything from attribution to forecasting to AI becomes more accurate. You can stop questioning your dashboards and start building smarter models for future growth with full confidence in the inputs.

Accurate attribution

Standardized naming is the backbone of reliable marketing data. It ensures that campaign traffic is automatically categorized in your analytics tools like GA4, Adobe Analytics, or Power BI without manual intervention. When naming conventions are enforced upfront, you avoid dozens of inconsistent variants for the same campaign, broken attribution, and misaligned reports.

AI-ready

Clean, structured metadata is essential for activating AI in a meaningful way. It allows machine learning models and large language models to interpret campaign data accurately, without ambiguity or missing context. When your metadata follows a consistent taxonomy, it becomes far easier to segment audiences, personalize experiences, and generate reliable predictions.

Faster data operations

When campaign data is structured and validated before launch, analysts no longer waste hours cleaning up inconsistent naming, missing parameters, or broken attribution. Instead, they can focus on deeper analysis, performance optimization, and delivering strategic insights to the business. This shift from reactive cleanup to proactive value creation improves both efficiency and job satisfaction across analytics teams.

Scale governance across teams, regions, and platforms

Accutics centralizes your data conventions and automatically enforces them wherever campaigns are created, regardless of tool, location or user.

Central taxonomy & convention management

Role-bases access for collaboration and control

Real-time input validation across channels

Analytics, Data warehouse & Dashboard integrations

Continuous trust in AI-ready meta data

From reactive cleanup to trust

Move beyond cleanup and uncertainty with data you can trust from the start.
Give your team the clarity to act faster and smarter with confidence.

80%

Reduction in manual cleanup time

Improvement in dashboard trustworthiness

90%

Fewer metadata related reporting issues

Instant reporting after campaign launches

Trust your marketing
data from day one

Maersk’s data voyage with Accutics:

How smart taxonomy and change management unlocked growth

Read