Blog

Campaign Tracking in Adobe Analytics: Tracking UTMs and CIDs

Get Frederik Werner's method for campaign tracking in Adobe Analytics using UTMs and CID tracking codes.

Campaign Data & Marketing Performance Tips From Brent Dykes

Get campaign data & marketing performance optimization tips from Brent Dykes, Senior Director at Blast Analytics and author of Effective Data Storytelling.

The Ultimate Campaign Tracking Guide for Google Analytics and Adobe Analytics

Get the ins and out of campaign tracking for Google Analytics and Adobe Analytics in this campaign tracking guide.

Campaign Tracking Codes: 3 Reasons Not To Use Spreadsheets

Find out how managing campaign tracking codes with spreadsheets affects your taxonomy, reporting, classifications, and team collaboration.

Kasper Rasmussen

View all

Digital Analytics

The Surprisingly High Cost of Internally-Built Tools

The cost of building and maintaining custom analytics tools can quickly outweigh the perceived benefits. Frederik Werner shares why you should consider industry-relevant solutions for added value and cost-effectiveness.

Digital Analytics

The Year of Accountability Is Upon Us

Frederik Werner shares why we are facing increasing pressure to demonstrate the value of data and marketing initiatives and how to turn them into valuable assets for your business.

Digital Analytics

Migrating to a New Digital Analytics Solution

Get the migration steps and learn what mistakes to avoid when considering a new analytics platform like Adobe Analytics, Customer Journey Analytics or Google Analytics.

Digital Analytics

5 Tips to Building Your Data Layer

Get 5 data layer best practices for marketing & analytics from Josh West, Adobe Analytics & Tag Management Expert at Analytics Demystified.

Josh West

View all

Data-Driven Marketing

Dynamic QR Code Tracking: The What, Why, and How

Uncover the power of dynamic QR codes for marketing campaigns and learn why and how to track their performance.

Data-Driven Marketing

Marketing Spend Optimization With PyTorch Machine Learning

Mario Vinasco, Marketing Analytics & Data Science at Uber Technologies, shares his tactics for marketing spend optimization using PyTorch machine learning.

Mario Vinasco

Data-Driven Marketing

Understanding CDPs and Their Role in the Marketing Data Stack

Find out why data governance is key to CDP success and better understand the role of customer data platforms in the marketing data stack.

Data-Driven Marketing

Last-Touch Attribution: The Good, the Bad and the Ugly

Get the pros and cons of the last-touch attribution model for marketing and find out how it impacts customer journeys, sales cycles, and analytics traffic.