Decoding the Future: Adobe Summit 2024 Analytics Trends Shaping your Business
ACCUTICS Standardize

Enterprise marketing governance made easy

Enforce governance from the top of your data flow to your reports, CDPs and analytics tools. No matter the complexity of your business or marketing, Accutics provides you the structure and workflow for your marketing data foundation.

Can you relate to this?

Our data specialists waste time cleaning our data before we can use it
Difficult to get everyone to use the same naming rules and workflow
our data is too unstructured and incomplete to trust

Here's how we solve it

Centralize and streamline data management

Create an online repository of all your naming conventions to ensure they never fall out of sync. Standardized naming nomenclature ensures a single source of truth for all your campaigns.

Automate processes and optimize workflows

Enable all teams across your organization to collaborate effortlessly with shared workflows that improve efficiency. Users and groups have access to specific metadata, which makes alignment seamless and enforces company-wide standards.

Improve data quality and accuracy

Everyone can create error-free tracking links and name sets for hundreds of campaigns - with minimal training needed. Predefined input fields and powerful features like bulk upload eliminate countless hours spent on manually applying metadata.

testimonials

Don’t just take our word for it

An amazing tech needed to tackle business decisions and drive marketing precision

"Accutics was the missing part in our all strategy. It has helped us get a unified view of all activities and get an ROI for each campaign for different sources from different marketing teams. We can now align people, goals, and marketing technologies to our analytics tool."

Adélaïde Méal
Head of Data & Analytics

Accutics is a future-proof solution for us

"Accutics is a future-proof solution for us. Without Accutics Standardize, we could have never done proper attribution, and in turn, marketing spend attribution."

Ewa Bajór
Senior Adobe Analytics Specialist

Super easy to use

"Accutics Standardize is super easy to use, I can recommend it to everyone. The ones that need tracking codes, simply log in and do it. It takes 30 secs to create a click tag, so it makes sense to use the platform all the time.”

Mathias Lykke
CRM Manager

Key for a clean campaign tracking foundation

"Accutics has had a key role in the creation of a clean data foundation for campaign tracking. Being able to shape and optimize the taxonomy and add more structure in the way that we work with campaign tracking has been really helpful."

Samantha Gowran Farrier
Head of Digital, Defence Recruiting Group

+46% improvement to our click-to-visit ratio within the first 3 months

“Upon discovering Accutics, we found out that 66% of all our paid clicks had tracking issues, either missing tracking parameters or tracking structure inconsistencies. Within the first 3-4 months, we experienced a +46% improvement, as we successfully hit over 97% on our click-to-visit ratio. This has truly been an eye-opener.”

Adam Wanat
Marketing Analytics Lead

Helps reach consistent campaign tracking

"Accutics helps companies avoid mistakes and reach consistent campaign tracking for their different business units and agencies. The simple interface and good structure enable a good start for everyone."

Anna Graef
Consultant Data & Analytics

Huge visibility into the impact of our campaigns

"Accutics is giving our business huge visibility into the impact of our campaigns. It’s phenomenal in the level of detail that this gives us now and how easy it is to manage."

Tim Coleman
Head of Digital, Defence Recruiting Group

A must-have when working with campaign data

"Accutics brings high value to any company that is working with data to evaluate their campaign performance. It's a must-have if you are working with campaign data."

Rune Grønvaldt Hansen
Head of Digital

Increased our paid search ROI

"Having our AdWords spend imported by Accutics to Adobe Analytics - on multiple levels down to keywords - has made our optimization more effective and increased our paid search ROI"

Patric Sebastian Møller
Head of Paid Media & Search
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Turn more clicks
into conversions today

Find out how Accutics makes complex marketing data management simple.