Decoding the Future: Adobe Summit 2024 Analytics Trends Shaping your Business
for analysts

Master your
data and analytics

From tracking code creation to end-to-end insights, tailored to your needs.

Can you relate to this?

It’s taking up too much time to simply align data standards and conventions
Tracking campaigns in spreadsheets is too messy and time-consuming
Manual data quality control keeps me from finding insights

Here's how we solve it

Data standardization and unification

Create a reliable single source of truth by aligning data standards and naming conventions across markets, business units, and marketing activities. This will reduce the complexities of handling data from various platforms, making analysis more efficient and accurate.

Consolidated data insights

Get detailed insights from your whole dataset in your analytics tool of choice. By connecting data at a  granular level and combining metrics and dimensions from different platforms, you'll gain a comprehensive and nuanced view of marketing impact. This will help you provide deeper, more actionable insights that drive business impact and data-informed decisions.

Data quality assurance with automation

Automate data monitoring and quality control to save valuable time and resources otherwise spent on manual data checks and corrections. Continuous data validation against set standards ensures high-quality and complete data for everyone.

testimonials

Don’t just take our word for it

An amazing tech needed to tackle business decisions and drive marketing precision

"Accutics was the missing part in our all strategy. It has helped us get a unified view of all activities and get an ROI for each campaign for different sources from different marketing teams. We can now align people, goals, and marketing technologies to our analytics tool."

Adélaïde Méal
Head of Data & Analytics

+46% improvement to our click-to-visit ratio within the first 3 months

“Upon discovering Accutics, we found out that 66% of all our paid clicks had tracking issues, either missing tracking parameters or tracking structure inconsistencies. Within the first 3-4 months, we experienced a +46% improvement, as we successfully hit over 97% on our click-to-visit ratio. This has truly been an eye-opener.”

Adam Wanat
Marketing Analytics Lead

Accutics is a future-proof solution for us

"I can recommend Accutics wholeheartedly to anyone who wants to manage Adobe Analytics classifications for campaign tracking codes or even other applications."

Ewa Bajór
Senior Adobe Analytics Specialist

Helps reach consistent campaign tracking

"Accutics helps companies avoid mistakes and reach consistent campaign tracking for their different business units and agencies. The simple interface and good structure enable a good start for everyone."

Anna Graef
Consultant Data & Analytics

Huge visibility into the impact of our campaigns

"Accutics is giving our business huge visibility into the impact of our campaigns. It’s phenomenal in the level of detail that this gives us now and how easy it is to manage."

Tim Coleman
Head of Digital, Defence Recruiting Group

Key for a clean campaign tracking foundation

"Accutics has had a key role in the creation of a clean data foundation for campaign tracking. Being able to shape and optimize the taxonomy and add more structure in the way that we work with campaign tracking has been really helpful."

Samantha Gowran Farrier
Head of Digital, Defence Recruiting Group

Super easy to use

"Accutics Standardize is super easy to use, I can recommend it to everyone. The ones that need tracking codes, simply log in and do it. It takes 30 secs to create a click tag, so it makes sense to use the platform all the time.”

Mathias Lykke
CRM Manager

A must-have when working with campaign data

"Accutics brings high value to any company that is working with data to evaluate their campaign performance. It's a must-have if you are working with campaign data."

Rune Grønvaldt Hansen
Head of Digital

Increased our paid search ROI

"Having our AdWords spend imported by Accutics to Adobe Analytics - on multiple levels down to keywords - has made our optimization more effective and increased our paid search ROI"

Patric Sebastian Møller
Head of Paid Media & Search
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