Lead with Insights Survey: Unlock the Power of Data Governance

Why and how marketing data governance comes out as a clear differentiator for success

BY Diana Ellegaard-Daia
Investigating companies that outperform industry growth, marketing data governance comes out as a clear differentiator for success. With the Lead with Insights Survey, we are looking at the current state of the union and we need the help of those who know this best. The end goal is providing you with a report with tangible advice on how to get ahead of the curve.

Join the Lead with Insights Survey

By participating in this brief survey, you'll help us understand the current landscape of data-driven marketing. Your insights will shed light on critical questions:

·     How are marketing and data leaders leveraging data to drive growth?
·     What are the primary obstacles to data standardization and governance?
·     Which data insights carry the most sway for business impact?

Why your participation matters

Organizations that prioritize data governance gain a significant competitive edge. Without a solid data standards practice, your organization risks falling behind and losing market share.

By taking the Lead with Insights Survey, you'll contribute to shaping the future of data-driven marketing. Your insights will enable us to provide valuable resources and solutions to the industry.

Stay updated

The Lead with Insights Survey is just the beginning. We're dedicated to empowering marketing decision-makers with the knowledge and tools they need to succeed.

·     Sign up for our Lead with Insights newsletter to be the first to receive exclusive insights and actionable recommendations.
·     Bookmark this page to stay updated on survey highlights and key findings.
How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics

Customer Case Insurance: Unlocking Business Growth With Marketing Data

How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics

Diana Ellegaard-Daia
How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics
How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics

Customer Case Insurance: Unlocking Business Growth With Marketing Data

How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics

By
Diana Ellegaard-Daia
How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics
How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics

Customer Case Insurance: Unlocking Business Growth With Marketing Data

How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics

By
Diana Ellegaard-Daia
How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics

Customer Case Insurance: Unlocking Business Growth With Marketing Data

How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics

By
Diana Ellegaard-Daia

Challenge:

Robust data models are essential for marketing optimization, but their implementation requires a reliable system for setting data standards comprised of naming conventions and tracking taxonomies. ​This is a great challenge for insurance companies that face data complexity due to their network of products and customers. Targeting at the right time is critical due to high CAC and high CLV, and campaign activation is led across multiple brands and agency partners. 

The Fortune 100 insurer struggled with siloed marketing data across regions and platforms. Inconsistent naming conventions and a lack of centralized tracking made campaign analysis and budget allocation difficult.  This limited visibility into the customer journey and hindered marketing ROI. Partnering with Accutics, they embarked on a data standardization pilot in North America, paving the way for a global solution.

Solution:

  1. Data standardization: A scalable onboarding process established a robust marketing data foundation and consistent campaign tracking standardars across all regions.  This included user training and a the rollout of a centralized platform for managing the data taxonomy.
  2. Improved campaign performance visibility: Accutics reduced "unspecified" traffic in Adobe Analytics by 85%, allowing for clearer attribution and more informed decision-making. This resulted in an 85% improvement in campaign performance in the US and a 75% improvement in key areas for Japan.
  3. Seamless data flow to Adobe Analytics: Automated data collection and routing eliminated manual processes and ensured consistent marketing data. This freed up valuable time for analytics teams and improved data accuracy.

Outcome:

  • Reduced costs: Unspecified web traffic reduction in Adobe Analytics led to a substantial campaign cost saving of $65,000 per month.
  • Increased efficiency: Automated data workflows freed up analytics resources for strategic initiatives.
  • Improved marketing ROI: Clearer campaign performance visibility empowered informed budget allocation, leading to a 100% increase in campaign spend in key South American markets

See the full case

Find out how the Fortune 100 insurer achieved marketing excellence with Accutics

Dive into the full case
Find out how the Fortune 100 insurer achieved marketing excellence with Accutics
Get the Campaign Naming Convention Guide for the Enterprise

Join the Lead with Insights Newsletter

Sign up to newsletter

Get the latest
marketing analytics insights

No-nonsense marketing and analytics best practices from
international industry leaders, straight to your inbox

Sign up to newsletter