Why and how marketing data governance comes out as a clear differentiator for success
How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics
How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics
How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics
How a Fortune 100 insurer achieved a strong marketing data foundation with Accutics
Robust data models are essential for marketing optimization, but their implementation requires a reliable system for setting data standards comprised of naming conventions and tracking taxonomies. This is a great challenge for insurance companies that face data complexity due to their network of products and customers. Targeting at the right time is critical due to high CAC and high CLV, and campaign activation is led across multiple brands and agency partners.
The Fortune 100 insurer struggled with siloed marketing data across regions and platforms. Inconsistent naming conventions and a lack of centralized tracking made campaign analysis and budget allocation difficult. This limited visibility into the customer journey and hindered marketing ROI. Partnering with Accutics, they embarked on a data standardization pilot in North America, paving the way for a global solution.