Most marketing leaders are challenged proving accurate campaign impact. We invited IIH data guru, Steen Rasmussen, in for a talk about the 2024 Google setup, and how marketing leaders can ensure holistic data insights for proven business impact in the Google setup.
This is the second of two webinars in the ‘Track Smart, Win Big’ webinar series. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup.
Deep-Dive: Best Practices for Providing Metadata to AEP and RTCDP
Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context.
Mastering Adobe Analytics series with Frederik Werner
Do you feel like you know Adobe Analytics, but there's a lot more under the hood? In this bi-weekly educational series, Frederik Werner shares his advanced-level skills to help you get bigger wins and more actionable insights from Adobe Analytics.
