Application Use case

Accutics Platform for Adobe Customer Journey Analytics

Learn how the Accutics Platform plays with Adobe Customer Journey Analytics (CJA).

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Accutics unites marketers in large organizations with shared data standards for trustworthy, fast, and impactful insights.

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Application Use case

Accutics Platform for Adobe Analytics

Learn how Accutics Platform plays with Adobe Analytics.

Accutics Platform for Adobe Analytics

Learn how Accutics Platform plays with Adobe Analytics.


  • Marketing tracking in Adobe Customer Journey Analytics depends on correctly tagged traffic. However, Adobe Customer Journey Analytics does not offer a way to create campaign codes and data standards.
  • Once a company starts to tag marketing traffic, ensuring campaign codes are used across channels becomes of the highest importance. In reality, tracking often breaks as campaigns are not validated globally.


  • Through Accutics Standardize, companies are able to create unique campaign codes at enterprise scale and automatically push naming conventions to Adobe Customer Journey Analytics and marketing platforms.
  • Accutics Validate allows the creation of validation rules for marketing platforms and automatically alerts teams of any tracking issues. The integrated Health Score gives a KPI for teams and agencies to work towards.
MAY 16, 2024 - 4:00 PM CEsT

Deep-Dive: The Perfect Marketing Tracking Setup in Customer Journey Analytics

Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics.

How it works

Accutics Standardize offers the most user-friendly user interface in the industry to create data standards, naming conventions, and unique campaign codes. Companies are able to precisely map their desired workflows, requirements, and guardrails to where marketers and marketing agencies create tracked URLs for their campaigns. Featuring a branded short URL and QR code builder, creating dynamic, tracked, and long-lasting marketing material becomes a matter of seconds and can be democratized across the whole organization. Offering powerful data export and transformation capabilities, Accutics Standardize then pushes data into Adobe Experience Platform and Customer Journey Analytics, exactly matching the requirements for marketing channel or tracking code classifications.

To ensure that marketing data is captured across teams, channels, and platforms, Accutics Validate integrates directly with marketing platforms like Google Ads, Facebook Business Manager, or DV360 to automatically ensure that best practices are followed consistently. On top of basic URL validations, like checks for redirects, 404 pages, or correct domains, Accutics Validate integrates with Accutics Standardize to guarantee that tracking parameters have been created in the right way and information is provided correctly. Validations run automatically and give real-time feedback to marketing teams if validation rules fail, giving teams a concrete list of issues to fix together with a quick entry to the platforms where problems are found.

During onboarding to the Accutics Platform, our Solution Architects work closely with brands and agencies to ensure the perfect setup is put into place. After the initial onboarding, companies have fine-grained control over user access levels and permissions to provide highest flexibility while respecting requirements for access control.

Supercharge Adobe Customer Journey Analytics
With Accutics Standardize, you will experience campaign standardization like never before with governed inputs and automated metadata classifications.
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