February 26th, 13:30 (CET), copenhagen

Confidence at scale:The new standard for data quality

Join us for an afternoon with speakers from Google, Jellyfish, and Maersk.

Most marketing teams say they’re data-driven, but very few are actually confident in their data. That lack of confidence shows up everywhere: Slower decisions, tense budget conversations, duplicated workflows, and constant debates over whose numbers are “right.” It’s not that teams don’t have data, it’s that they don’t trust it.

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About the event

Issues such as inconsistent definitions, broken tagging, fragmented systems, and unclear ownership compound fast. Building data from scratch isn’t the hard part; it's standing behind it with confidence across the organization.

We will explore the practical steps and the brand stories that show how to move from fragmented data to trusted insights, so leadership meetings focus on strategy and innovation, not reconciling numbers.

agenda

Dive into the sessions redefining data quality standards

13:30

Doors open

14:00

Welcome and introduction

Host: Julianna Hauswirth, Accutics

In this afternoon session, we will discuss how to move from reactive fixes to clear standards and validated data as an ongoing practice, giving teams confidence in their numbers, faster decisions, and a higher bar for what “good data” actually means. The result is less debate, more action, and a new standard to aim for: Data confidence.

14:10

Why data quality is the new marketing skill

Christian Pluzek, Data and Measurement Lead at Google
Jonas Emiliussen, Senior Director of Client Partnerships at Jellyfish

Marketing performance rarely fails because of insight. It fails because the data foundation is weak. Building on Christian’s recent Think with Google article on why data quality is becoming a core marketing skill, this session explores how strong governance, clear standards, and shared ownership enable better decisions and stronger client outcomes. From platform to agency perspective, Christian and Jonas show why getting the foundations right is now essential to modern marketing execution.

14:35

Driving global innovation through data confidence

Anders Rosenqvist, Marketing Performance Manager at A.P. Moller - Maersk

You can dream up any product, but you can only build what your data structure supports. In this session, Anders demonstrates why a robust marketing data foundation is the prerequisite for global innovation. Move beyond reactive patching and learn how clear standards, ownership, and strong data modeling provide the structural integrity you need to build whatever you want, wherever you want.