Bold campaigns need strong data foundations. As brands build more connected, AI-enabled experiences, structured campaign data becomes essential for understanding audiences, optimizing activity, and improving the customer journey.
For many teams, the challenge is no longer having enough data. It is making that data consistent, connected, and ready to support trusted insights, smarter decisions, and AI-powered marketing that drives real impact.
If this sounds familiar, DMWF is the right place to address it. Meet us onsite to explore how leading teams are fixing marketing data challenges at the source.
This session will focus on how Canvas Worldwide is reframing the culture around taxonomy by treating it as the DNA of media: the underlying strategic foundation that connects strategy, activation, data, measurement, and business outcomes.
Join Kaileigh and Julianna as they make the case that, as AI and automation take on more media planning and buying, taxonomy should not be a technical afterthought. It is the DNA that determines whether AI-driven media actually delivers or just moves faster in the wrong direction.
In modern marketing, the work does not end at launch. Great campaigns may win attention, but the data still must win belief. As AI raises the stakes for clean, connected, and trusted marketing data, reframing the culture around taxonomy becomes essential to building more measurable and effective media experiences.
We help marketing teams standardize and validate campaign data at the source, making it consistent, comparable, and ready for AI-driven personalization, customer journeys, and cross-channel performance.
Meet the team at DMWF North America to explore where you are today, what is slowing your data down, and how to move toward a cleaner, more connected marketing data foundation. You will leave with a clearer view of the gaps, the workflows, and the governance needed to create data you can trust and use.
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