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Digital Analytics

Stay ahead of the digital analytics curve with the latest insights, interviews, and best practices from industry experts on the Accutics blog.

Digital Analytics

The Surprisingly High Cost of Internally-Built Tools

The cost of building and maintaining custom analytics tools can quickly outweigh the perceived benefits. Frederik Werner shares why you should consider industry-relevant solutions for added value and cost-effectiveness.

Frederik Werner
Digital Analytics

The Year of Accountability Is Upon Us

Frederik Werner shares why we are facing increasing pressure to demonstrate the value of data and marketing initiatives and how to turn them into valuable assets for your business.

Frederik Werner
Digital Analytics

Migrating to a New Digital Analytics Solution

Get the migration steps and learn what mistakes to avoid when considering a new analytics platform like Adobe Analytics, Customer Journey Analytics or Google Analytics.

Frederik Werner
Digital Analytics

5 Tips to Building Your Data Layer

Get 5 data layer best practices for marketing & analytics from Josh West, Adobe Analytics & Tag Management Expert at Analytics Demystified.

Josh West
Digital Analytics

How to Overcome Data Quality Challenges: A Talk With Wendy Zhang

Wendy Zhang, global data & analytics leader at a biotech company shares insights into addressing data quality challenges and building a process for better data by investing backward.

Diana Ellegaard-Daia
Digital Analytics

How to Prove the Value of Analytics in the Organization

Find out how to prove the value of analytics in the organization and the most common challenges from Ibrahim Elawadi, Global Director of Digital Analytics at Philips.

Diana Ellegaard-Daia
Digital Analytics

How Does Apple’s New Tracking Protection Update Impact Your Campaign Data? Here’s What You Need to Know

Uncover Apple's MacOS 14 tracking protection update effects on URL tracking and campaign data.

Accutics
Digital Analytics

Investing in Data Strategy: A Talk With Jason Thompson

Jason Thompson, Co-founder of 33 Sticks, digital analyst and optimization expert, on investing in data strategy and campaign data in challenging times.

Diana Ellegaard-Daia
Digital Analytics

How to Drive More Efficiency for Your Data Analytics Team

Sharon Flynn, Senior Manager of Digital Analytics at BMO Financial Group, breaks down her success tactics for driving efficiency across the data analytics team.

Diana Ellegaard-Daia
Digital Analytics

Enterprise Marketing Data: How to Build Data Confidence

Sharon Flynn, Associate Director Data Strategy at Publicis Sapient & former Senior Digital Analytics Manager at BMO Financial Group, breaks down her steps for building confidence in enterprise marketing data.

Diana Ellegaard-Daia
Digital Analytics

Data Analytics in Financial Services: Tactics From Sharon Flynn

Sharon Flynn, Senior Digital Analyst at BMO Financial Group, shares best practices, challenges, and opportunities for data analytics in financial services.

Diana Ellegaard-Daia
Digital Analytics

Campaign Reporting & Data Quality: Tactics From Wojciech Zak

Wojciech Zak, Head of Data and Analytics at the print media house Aller Media, shares his insights on campaign reporting and achieving marketing data quality.

Diana Ellegaard-Daia
Digital Analytics

Adobe Customer Journey Analytics Tactics with Frederik Werner

Frederik Werner, Digital Analytics Specialist at DHL, shares best practices for Adobe Analytics, customer journey analytics, strategy & metrics for analytics.

Diana Ellegaard-Daia
Digital Analytics

How to Automate Google Analytics Data With APIs in 5 Steps

Erik Driessen, Head of Digital Analytics at Greenhouse, shares how to automate Google Analytics data with APIs in 5 easy steps

Erik Driessen
Digital Analytics

How to Optimize KPIs by Distilling Data With Machine Learning

Robert Børlum-Bach, Head of Analytics Architecture at TV2, shares how to optimize KPIs for marketing by distilling data dimensions with machine learning models.

Robert Børlum-Bach
Digital Analytics

3 Key Marketing Data Challenges Facing Big & Small Companies

Jim Sterne, Marketing Analytics Summit & Digital Analytics Association, reveals 3 key marketing data challenges that organizations big & small are facing today.

Diana Ellegaard-Daia
Digital Analytics

Adobe Analytics Champion Frederik Werner Joins Accutics as Solution Architect

Accutics, a pioneering platform in online marketing data governance, announces the appointment of Adobe Champion and digital analytics expert Frederik Werner as Solution Architect.

Accutics
Digital Analytics

A/B Testing and Experimentation: Tactics From Matt Gershoff

Learn how to strategize, implement, and scale A/B testing and experimentation from web analytics and optimization expert Matt Gershoff, founder of Conductrics.

Diana Ellegaard-Daia
Digital Analytics

The Role of Data for Business Strategy With Nandu Patil

Nandu Patil, Analytics Lead at CVS Health, shares insights on the role of data for business strategy and building measurement frameworks to derive intelligence.

Diana Ellegaard-Daia
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