Decoding the Future: Adobe Summit 2024 Analytics Trends Shaping your Business
Campaign tracking

Campaign tracking
done right

Get rid of spreadsheet chaos and automate your campaign tracking for streamlined marketing processes. Accutics helps you improve data quality, ensure transparency, and empower your marketing teams to make informed decisions.

Choose
Centralized management for 360-degree consistency

Choose a centralized platform for managing and defining campaign tracking codes and parameters. This reduces the risk of missing or inconsistent tracking and ensures a standardized approach.

Validation and error identification in real time

Accutics validates marketing tags in real-time, preventing the need for manual check. This proactive approach helps detect errors quickly, guaranteeing that accurate data flows into execution and analytics platforms.

Automated processes for scale and efficiency

Streamline campaign tracking processes byautomating data monitoring, maintenance, and quality control. This automationfrees up marketing teams to focus on optimizing overall performance rather thanmanually managing data.

The metadata you need without URL overload

Hide campaign information within tracking links while keeping the metadata you need such as marketing channels and target audiences out of sight. Campaign IDs generated with Accutics reduce the length of your URLs while sharing the necessary metadata with your analytics or BI tools.

Accurate data for ROI measurement and analysis

By enriching campaign tracking with detailed data keys, Accutics provides a basis for in-depth measurement and analysis of campaign performance.

A unified dataset for a single source of truth

By integrating with your existing marketing technology, Accutics ensures a complete and unified dataset across teams and platforms. This single source of truth provides each team with the insights they need to drive business performance.

Centralized management for 360-degree consistency

Choose a centralized platform for managing and defining campaign tracking codes and parameters. This reduces the risk of missing or inconsistent tracking and ensures a standardized approach.

Validation and error identification in real time

Accutics validates marketing tags in real-time, preventing the need for manual check. This proactive approach helps detect errors quickly, guaranteeing that accurate data flows into execution and analytics platforms.

Automated processes for scale and efficiency

Streamline campaign tracking processes byautomating data monitoring, maintenance, and quality control. This automationfrees up marketing teams to focus on optimizing overall performance rather thanmanually managing data.

The metadata you need without URL overload

Hide campaign information within tracking links while keeping the metadata you need such as marketing channels and target audiences out of sight. Campaign IDs generated with Accutics reduce the length of your URLs while sharing the necessary metadata with your analytics or BI tools. 

Accurate data for ROI measurement and analysis

By enriching campaign tracking with detailed data keys, Accutics provides a basis for in-depth measurement and analysis of campaign performance.

A unified dataset for a single source of truth

By integrating with your existing marketing technology, Accutics ensures a complete and unified dataset across teams and platforms. This single source of truth provides each team with the insights they need to drive business performance.

testimonials

Don’t just take our word for it

An amazing tech needed to tackle business decisions and drive marketing precision

"Accutics was the missing part in our all strategy. It has helped us get a unified view of all activities and get an ROI for each campaign for different sources from different marketing teams. We can now align people, goals, and marketing technologies to our analytics tool."

Adélaïde Méal
Head of Data & Analytics

+46% improvement to our click-to-visit ratio within the first 3 months

“Upon discovering Accutics, we found out that 66% of all our paid clicks had tracking issues, either missing tracking parameters or tracking structure inconsistencies. Within the first 3-4 months, we experienced a +46% improvement, as we successfully hit over 97% on our click-to-visit ratio. This has truly been an eye-opener.”

Adam Wanat
Marketing Analytics Lead

Accutics is a future-proof solution for us

"Accutics is a future-proof solution for us. Without Accutics Standardize, we could have never done proper attribution, and in turn, marketing spend attribution."

Ewa Bajór
Senior Adobe Analytics Specialist

Helps reach consistent campaign tracking

"Accutics helps companies avoid mistakes and reach consistent campaign tracking for their different business units and agencies. The simple interface and good structure enable a good start for everyone."

Anna Graef
Consultant Data & Analytics

Huge visibility into the impact of our campaigns

"Accutics is giving our business huge visibility into the impact of our campaigns. It’s phenomenal in the level of detail that this gives us now and how easy it is to manage."

Tim Coleman
Head of Digital, Defence Recruiting Group

Key for a clean campaign tracking foundation

"Accutics has had a key role in the creation of a clean data foundation for campaign tracking. Being able to shape and optimize the taxonomy and add more structure in the way that we work with campaign tracking has been really helpful."

Samantha Gowran Farrier
Head of Digital, Defence Recruiting Group

Super easy to use

"Accutics Standardize is super easy to use, I can recommend it to everyone. The ones that need tracking codes, simply log in and do it. It takes 30 secs to create a click tag, so it makes sense to use the platform all the time.”

Mathias Lykke
CRM Manager

A must-have when working with campaign data

"Accutics brings high value to any company that is working with data to evaluate their campaign performance. It's a must-have if you are working with campaign data."

Rune Grønvaldt Hansen
Head of Digital

Increased our paid search ROI

"Having our AdWords spend imported by Accutics to Adobe Analytics - on multiple levels down to keywords - has made our optimization more effective and increased our paid search ROI"

Patric Sebastian Møller
Head of Paid Media & Search
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